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Are you capitalizing on influencer marketing? You should be. At BrandNation, we know firsthand how influencer marketing can transform a business, especially in a dynamic city like Houston. It’s not just a fleeting trend either; it’s a powerful tool that, when used correctly, can significantly boost your brand’s growth. But what exactly is influencer marketing, […]

In the digital marketplace, having a well-built website is essential for any business looking to thrive. While DIY website builders may seem like a cost-effective solution, the reality is that building and maintaining a high-quality website involves much more than simply dragging and dropping elements onto a page. This is where BrandNation comes in, offering […]

Effective Content Creation Is The Foundation You Build On Digital marketing for Houston businesses is a very fluid environment. As soon as you’re settled into one way of doing things, the trends change on you. In this fast-paced realm content creation is the foundation of effective brand strategy. As businesses compete for consumer attention, the […]

Scalability & The Role Of Marketing Starting a business in Houston is hard enough as it is, but maintaining growth and success is even harder. The challenges that the pursuit of sustainable growth presents are as old as time. The fact remains that while growth is good, not all growth is created equal. What you […]

Your “Why”: The Keystone Of Entrepreneurial Success At BrandNation we have positioned ourselves to be a catalyst for change and growth for local businesses and organizations nationwide. As a beacon for successful entrepreneurs and business owners, we stand at the forefront of translating your dreams into reality. Starting a business is hard and we’re not […]

Marketing Sucks Without A Marketing Agency In today’s fast-paced world, marketing isn’t just a piece of the business puzzle; it’s an ever-expanding maze. With every turn, there’s a new platform, a fresh trend, or a different audience to engage. For businesses, especially those striving to keep their focus sharp on their primary services or products, […]

Marketing Strategies That Are Easy On Your Audience In the digital age, many brands compete for attention. Having a strong and unique brand identity is now necessary, not just a luxury. At BrandNation, we understand that a brand encompasses more than just a logo or tagline. It includes the entire experience that customers have with […]

Expansion into Mexico City Brings New Advertising Options A lot has been going on here with BrandNation (formerly BrandNation) but not just here in our Houston headquarters. We’re excited to announce that due to the overwhelming demand for our services in Mexico, we have expanded our reach. We recently opened BrandNation MX, right in the […]

Welcome to the NATION—BRANDNATION. You might know us as the advertising agency formerly known as BrandNation. Well, a lot of time has passed since BrandNation was born in a small bedroom before resting in the expansive office digs we have now. With that time, we have also evolved as an agency and what we do. […]

We’re sure you’re wondering “What the heck is BrandNation?! Where did BrandNation go?” Well, we’re going UP! We’ve rebranded to BrandNation. BrandNation has grown into a diverse company that does more than just websites and digital marketing. We represent your brand. With this evolution, we felt that our name no longer communicated exactly what we […]

Are you having trouble figuring out how to take your business to the next level by utilizing marketing channels? Are you trying to remain profitable but at the same time allocate enough money towards your marketing efforts? You are definitely not alone in that struggle. It’s actually one of the most common challenges as a […]

Are you sick and tired of digital marketing agency pitches that guarantee search-ranking positions on the first page? SO ARE WE. It makes the honest agencies in this industry look bad. Listen closely, no one can guarantee you any specific position in search rankings much less #1. So, if you don’t feel like reading all […]

This is a question that just about every new client we get that’s trying to grow their brand asks. Quite honestly, it’s not the cut-and-dry answer you’re probably looking for. However, we do like to educate our audience and be transparent about our approach. So, let’s jump right out of the gate with some positives […]

Are you struggling to drive traffic to your website? Do you want to boost your online presence but don’t know where to start? Google Ads is one of the most crucial parts of the formula for any digital marketing strategy. As Hector stated above, it is one of the most powerful digital marketing tools available […]

How would you like to have more insight into what your potential customers are doing, thinking, and feeling? With call tracking, you can get an edge on your competitors and gain valuable data on customer behavior. If you’ve ever wondered how effective your marketing campaigns are, call tracking can give you the answers you need. […]

What do you think about when you hear, “Are you in good hands?” What about, “We have the meats?” Chances are if you watch TV or listen to the radio fairly regularly, you’re thinking about a roast beef sandwich and checking your auto insurance rates. Throughout your life, you hear catchy slogans or hear memorable […]

Let’s imagine for a moment that you have never heard of the term SEO. Maybe you actually haven’t. SEO is the acronym for Search engine optimization, but what exactly does that mean? It sure does sound like another fancy acronym for consultants to throw out there to justify the ungodly hourly rate they charge, doesn’t […]

Remember the days when you would just hire some random “SEO Company” to get ranked for your favorite keywords?  All it took was a good guy or gal just finding links and stuffing your page with content and BAM! you’re ranked. Well, Search engine optimization as you know it is dead. Simply picking a few keywords […]

Do you find yourself cringing when looking at your website? Or maybe you aren’t sure if it is as great as it could be. At BrandNation we are here to help, as Google partners and Facebook marketing experts we know what works and what doesn’t. When it comes to making your website great again, we […]

Building a rapport and feeling of trust with your client base is the most important task for any business owner, small or large. The building begins when a client become aware of your brand whether it’s by word of mouth, a Google search or via social media. A recent study concluded that businesses that have […]

Whether you like it or not, as a business owner, you must use social media in order to grow your brand and your customer base. You absolutely need to know how to effectively use social media in order to take your business to new heights. Here at BrandNation, our experienced and friendly professionals are ready […]

It’s something you probably don’t think about very often. As a business owner, how do you adjust your marketing strategy in preparation for, and in light of, a natural disaster? It’s a tricky question that requires a lengthy answer. Keep reading to find out more about how a natural disaster should affect your marketing strategy. […]

With a brand-new year comes fresh perspectives and ideas to grow your business. With a surging market, new tax reform in place and business friendly legislation; businesses of all sizes are allocating more money into branding and market growth. While for many companies, their strategy may focus on more TV spots and other media buys. […]

When it comes to social media, Facebook is the de facto authority of the industry. With a staggering amount of monthly active users exceeding 1.5 billion, it is the most visited social media portal among all age demos. In terms of numbers, that amounts to one out of six minutes online via desktop spent on […]

Launching your own business is very much like having a child. You breathe life into it from inception and you carefully make calculated choices to give it the best chance for success. You struggle through its failures and you celebrate its successes. One thing you never do is become complacent with the status of your […]

BrandNation is more than just a Houston SEO Company. We offer Social Media services as well and are here to help you make the most of your social media presence. Facebook is deciding for us what we will see and won’t see most of the time, and sometimes what we do see from business pages […]

Business owners know the importance of attracting leads, building a relationship, and turning them into customers, but what happens when you’re not getting them? It means your competitors are instead! You would want to change that right? So let’s look at some ways you could be losing customers to them. Poor Search Rankings Are you […]

When it comes to your website have you ever thought about whether or not it’s balanced? By balanced I mean are all the pages equally attractive or did you did you decide not to put as much into some of the other pages on your site assuming it’s “just a location page,” or “just a biography,” […]

Last week we covered the importance of having a balanced website. It was mentioned that you should really make sure all of the pages on your website are optimized so if a lead falls on a page other than your homepage through a search, they won’t quickly leave because it’s a wreck! One page everybody knows is important […]

Let’s face it – in today’s world of generating leads Google IS KING. But good rankings don’t always equate to more leads… Here’s why: Are You Converting Website Visitors? One of the worst things I witness before beginning a marketing campaign for a client is a client who’s spending thousands of dollars in ad-words and another few […]

  Let’s face it, we’re past the age where internet marketing is new and optional. Digital marketing on the internet is critical to any business. However, creating the right content that elicits a positive response or a reaction from your audience is the key. You can’t just expect to build a website, throw some words […]

Search Engine Optimization (SEO) and Brand Awareness are both important to building your website and your business. It’s important to do both, but many times, it can be difficult to do both at the same time. Having SEO Services that also recognize the importance of brand awareness is important.   If your brand hasn’t yet […]

We always get different SEO questions about our methodologies when we talk to new clients. One of them is, “How long does it take a website to get a first page ranking?” Well, here’s our short answer to this question:It’s All about Having the Right Setup to get First Page Ranking on Google Every project […]

Your website is one of the most important factors for your business.  Chances are people will see your website  first (if you have one) before they visit your establishment or call you. If you have a website or looking to get a website here are 3 easy tips that can help you generate leads: 1)   Good […]

Everybody in the SEO community is raving about content these days. Fresh, helpful content is what will get your page to the top of the SERPs. But we all know what a challenge it can be to develop new content week after week. What to do? The answer is republishing content. While it cannot completely […]

Google has never released a full version of its “Search Quality Raters Handbook” until now. Search quality raters are outsourced employees who evaluate the quality of search results. The handbook provides the criteria by which they are to judge. While it’s wishful thinking to believe that the handbook divulges all the secrets of Google’s search […]

We work with a lot of local businesses as well as national companies across various industries. No matter the industry, one of the top questions asked by business owners is, “How Do I Get More Leads?” If you read our FAQ articles, then you know we’ve pounded this one truth into the minds of our […]

  Let’s get right to the fact that many dental practice owners don’t want to come to terms with. Dental marketing is not only a critical system—it’s the most important system in your practice operations. We understand that many dentists tend to view marketing as some complex, magic formula of creative writing and imagery.  However, […]

YES. The answer is yes. Of course, if my answer was only one word, then I wouldn’t be offering very effective content, would I?   It doesn’t matter what you know about SEO, PPC, or if you’re an AdWords Expert, etc., if your website doesn’t have content, none of that matters nearly as much. Now, […]

If you’re a small business looking for more local traffic, you may be scouring the web for ways to increase your SEO or Search Engine Optimization. The only problem may be that what you find may be OK for national SEO, but local SEO is a different story. You may notice you’re getting more hits […]

If you’re just getting into understanding you website and what your analytics mean, something that may plague you is the ever in-your-face “bounce rate.” I mean there it is on your main Google Analytic Page. So it must be important, right? Absolutely! So lets take a look! What is it? Bounce Rate is the percentage […]

Having a great looking website or high Google rankings won’t mean much if you’re not generating leads.  In fact you could easily spend a lot of time and money trying to get online leads with little to no success. Online technology is constantly changing and to help you out here are FIVE fool-proof ways to Generate […]

A New Year always means a new opportunity.  Check out these reasons why 2014 is your year for business breakthrough. 1)  It’s not 2008 Who can forget the 2007-2008 Financial Crisis?  Economists say it was the worst economic downfall since The Great Depression.  Sparked by a housing crisis and greed on Wall Street it also […]

Knowing the state of online marketing is important in helping you keep your methodology updated. As part of our SEO services, we like to look at marketing statistics, and we have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and […]

Google recently held a press event for their 15th anniversary, where they announced their latest development (and birthday present for users): Hummingbird, a new algorithm that they say will return better results. Google Hummingbird is a search algorithm that focuses on returning better results by looking at a combination of factors. Its purpose is to […]

Between Google and Facebook, we are constantly trying to figure out new algorithms. Chances are high by the time you feel like you get a handle on it, they change it again! The good news is, though, there are always a few key concepts that stay the same. Regardless how often Google changes its algorithm, […]

So often, many of our clients come to us out of frustration in trying to develop and cultivate their own SEO strategy and internet marketing campaign. In theory, SEO sounds like an amazing concept that many mistakenly assume anyone can do. In error, they think it works like this: Create a catchy domain that is […]

If you have been putting your SEO strategy on the back burner— stop now and read on before it’s too late—because SEO is a key component of your marketing strategy and is not a one-time implementation. SEO is an ongoing, adaptive process that requires extensive attention to detail and the ability to adapt at a […]

As a business owner, you probably get collateral in the mail all the time mentioning some type of SEO or lead generation service. Have you ever really been properly introduced though, to what SEO is and does for your business? As Houston’s top performer for local internet leads, we are always adamant about being transparent […]

It makes no difference what industry you’re in, leads are the gold standard of all customer contacts. Leads are those contacts that are most likely to turn into customers—your business survives on them. The more leads you have in the sales funnel, the better your odds are for obtaining new business and retaining customers. However, keeping a […]

In today’s digital arena, the new screen real estate that advertisers compete for in terms of user engagement isn’t TV dominated anymore. With the rise in popularity of an always-on, mobile device in todays society, website and social media marketing has simply skyrocketed into dominance shortly after its inception. If you’re a business—you have a […]

After working with a variety of businesses since 2012, we’ve found a very common problem that can determine whether a marketing campaign is successful or not. In 2019, businesses will spend nearly $130 billion dollars on digital advertising. The  internet has provided an amazing opportunity to attract new customers.  Yet, it has also helped create […]

Our tagline sums up what we do but not in its entirety. Yes, we are in the business of building brands but what exactly is a brand. When we say brand, what do we mean? You may have heard other people use that in marketing meetings or consultations and they may interchange it with branding and […]

Advantage—that is the one thing every business is looking to gain with their digital marketing campaigns. They want the advantage over their competitors regarding capturing their target audience’s attention. However, with modern technology and an always-connected world, the pace of life is faster than ever. We are bombarded with information across all devices—phone, tablets, laptops, […]

In the extremely competitive corporate world, finding a way to connect with your audience and relate to your brand is the cornerstone of a successful marketing campaign. One of the most effective, yet delicate tools you can use is with commercial video production.  With video on pace to account for over 80% of all internet […]