Expansion into Mexico City Brings New Advertising Options

A lot has been going on here with BrandNation (formerly SiteJab) but not just here in our Houston headquarters. We’re excited to announce that due to the overwhelming demand for our services in Mexico, we have expanded our reach.

We recently opened BrandNation MX, right in the heart of Mexico City. This move has long been a dream of ours as we realize the power of the Latin American market.

We wanted to make sure that businesses of all sizes and industries have access to the same quality marketing services available stateside. This move makes perfect business sense on many levels. It not only positions us to dominate one of Latin America’s most vibrant markets but also allows us to help thriving businesses that are often underserved.

BrandNation—The Advertising and Media Agency is a leading global marketing & advertising firm that has been providing innovative marketing solutions to its clients for over 11 years.

Our agency has built a strong reputation for delivering exceptional results through creative strategies, cutting-edge technology, and unparalleled customer service. With our headquarters in Houston, TX, we have rapidly become a significant force in the industry, touted as one of Houston’s Top 100 Fastest Growing Companies.

We are excited to begin doing business in Mexico City as it allows us to further diversify our global audience.

Why Marketing In Mexico City?

Mexico City is not only the capital of Mexico but also one of the most dynamic cities in the world. It has a vibrant culture, a rich history, and a rapidly growing economy. The city is home to over 21 million people and serves as an important hub for business, tourism, and entertainment. With such a large population and diverse market, it presents immense potential for BrandNation to expand our global reach.

Additionally, Mexico’s economy has been steadily growing over the past few years with an average annual GDP growth rate of 2-3%. This economic stability makes it an attractive destination for international companies seeking new markets.

Our decision to expand into Mexico City was not made overnight. In fact, it’s been several years in the making. Latin America has emerged as a key player in the global marketplace, with its growing population and rapidly developing economies.

In recent years, the region has seen significant growth in various industries, making it an attractive market for companies in many industries to expand their reach. This trend was convincing enough for us to make the strategic move to enter the Mexican market by opening a new office in Mexico City.

Marketing To The Latin American Market

The Latin American market encompasses 20 countries, including Brazil, Mexico, Argentina, and Colombia, among others. With a combined population of over 650 million people and a GDP of $5.78 trillion in 2020 (according to World Bank data), Latin America presents a vast consumer base for us to tap into.

One of the main reasons for the growing importance of the Latin American market is its increasing middle-class and disposable income levels. According to a report by Euromonitor International, the middle class in Latin America is expected to grow by 55% by 2030.

This rise in purchasing power has led to increased consumer spending on goods and services across various industries. Furthermore, Latin America boasts an impressive rate of urbanization, with more than three-quarters of its population living in cities.

This urbanization has created opportunities for businesses marketing strategies as cities serve as major centers for economic activity and consumer demand. Mexico City is a prime example as is evident the moment you step off the plane.

In terms of industry trends, e-commerce has been experiencing rapid growth throughout Latin America. The region’s e-commerce sales are projected to reach $116 billion by 2023.

Mexico City’s Stats Don’t Lie

Mexico City, with its strategic location, economic growth, business-friendly environment, and diverse consumer base makes it an ideal choice for BrandNation’s global expansion plans. The stats for Mexico City paint a very favorable picture.

Economic Growth

One of the main reasons why we chose Mexico City for our expansion is its impressive economic growth. In recent years, Mexico has become one of the fastest-growing economies in Latin America. The city’s GDP has been steadily increasing at an average rate of 2-3% per year, making it a market that is hard to ignore for businesses seeking to tap into new segmentations.

Furthermore, Mexico City is home to several multinational companies from various industries such as automotive, technology, and manufacturing. This demonstrates the city’s potential to attract foreign investments and establish itself as a key player in the global economy.

Business-Friendly Environment

Another significant factor that influenced our decision is its business-friendly environment. The Mexican government has implemented several initiatives and policies to encourage foreign investment and facilitate business operations in the country.

For instance, setting up a business in Mexico City is relatively straightforward compared to other countries. The government offers incentives such as tax breaks and streamlined procedures for obtaining permits and licenses. Additionally, labor costs are competitive in comparison to other major cities in North America or Europe.

Diverse Consumer Base

The diverse consumer base in Mexico City also played a crucial role in our decision-making process. With a population of over 21 million people, Mexico City presents a huge potential customer base for BrandNation’s products and services.

This market is not only large but also diverse, with people from different backgrounds, cultures, and socioeconomic levels. By tapping into this market, BrandNation can significantly increase its sales and revenue.

Growing Economy

Mexico City has experienced steady economic growth in recent years and has emerged as one of Latin America’s top economies. Its GDP per capita is higher than other major cities in Latin America such as Sao Paulo and Buenos Aires, making it a front-runner for businesses seeking international expansion.

The city also has a robust middle class with high purchasing power, providing ample opportunities for consumer goods companies and marketing services such as ours.

Strategic Location

Located at the crossroads between North America and Latin America, Mexico City serves as an essential gateway for international trade and commerce. Its strategic location makes it an ideal hub for businesses looking to expand their global presence while being close to major markets within the region.

Skilled Workforce

Mexico City is home to some of the best universities and technical schools in Latin America, producing a highly skilled workforce. This talent pool includes professionals from various fields such as technology, finance, marketing, and design, providing an opportunity for BrandNation to tap into a diverse pool of talent for its operations in Mexico City.

In fact, we’re already seeing great success from the staff we have hired and their potential is looking very promising.

Cultural Proximity

Due to its close proximity to the United States and shared cultural heritage with many countries in Latin America, Mexico City provides a favorable environment for global expansion by American companies. With similar business practices and consumer behaviors, BrandNation can easily adapt its strategies and products to cater to this market.

Want To Expand Your Reach In Latin America?

If you’re looking to expand your company’s reach into the Latin American market, you need a trusted advocate in the country. One that can navigate the local business practices, the culture, and the economic climate.

We are that advocate—contact us today to see how BrandNation can help you make an impact in the global marketplace.