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We work with a lot of local businesses as well as national companies across various industries. No matter the industry, one of the top questions asked by business owners is, “How Do I Get More Leads?” If you read our FAQ articles, then you know we’ve pounded this one truth into the minds of our readers and customers:
Leads Are The Gold Standard Of All Customer Contact
However, that doesn’t mean just any leads will be beneficial to your business. The wrong leads can be more harmful to your business than no leads at all. How is that possible? It all comes down to having not just leads—but qualified leads.
Qualified leads are prospects that exhibit the ability and a desire or need to buy your product. Having one without the other is about as useless as having a Ferrari without gas to drive it.
For example, someone who can afford your product or services but doesn’t have the need or desire—isn’t motivated to buy. On the flip side, someone who has a strong desire but lacks the budget to afford your product or services—can’t buy. Both leads are dead ends and a drain on marketing resources.
In many ways, getting more qualified leads for your local business is a game of numbers—at least in the initial stages. With a greater number of leads, you gather information based on consumer behavior and tendencies. But again, the trick is—getting the leads in the first place.
The marketplace has evolved into an overwhelmingly digital dominated arena. If your business is still relying on brick and mortar signage, ad mailers, and direct promotions—your business is leaving money on the table. A lot of money.
If you don’t attract customers in the digital arena—your competitors will.
It’s virtually impossible to have a business these days and not have a website associated with your company. A website is an effective and necessary component you need in order to thrive in the digital marketplace and generate those prized leads. However, you can’t just throw together a basic “click n build” website and expect that to work for you. It’s a glorified Facebook page— if even that.
Building a website the right way is the key to making your website generate qualified leads you can convert. What does a website that is built properly look like? Well, it’s not so much what it looks like versus how it makes you feel. However, that doesn’t mean aesthetics don’t play a part—they do. In fact, one of the first things we train our project coordinators on is this design mantra:
Form Without Function Is A Futile Attempt At Success—But a Successful Attempt At Failure.
Having a beautiful website that doesn’t guide prospects through the marketing and sales funnel will do nothing for you—period. Your website must not only be visually appealing to your audience—it has to give them something of value. When we say that, we are talking about information or answers to their questions, etc. To make sure you are giving them something valuable you must study and know their needs and wants.
For example, if you are a manufacturer of structural fiberglass your audience is going to be people that have use for your product. It’s likely going to be B2B and your audience is going to have questions they need to be answered. You wouldn’t fill your website with generic content and information that isn’t tailored to people seeking fiberglass. That in and of itself would be wasting your website on too broad of an audience. In this case, casting a wide net is indeed more harmful than fruitful as it wastes resources on bad leads. You have to target the audience according to your offerings and then you have to engage with them.
This begs the question then, “How do I engage and know what my audience needs and wants to know?” There is no quick and easy solution to that—it takes a lot of time, manpower, and extensive research. In that solution there lies the problem—you have a business to run in your expertise. You don’t have time to dedicate to researching your audience and engaging with them consistently:
AND THAT’S WHERE BrandNation CAN DELIVER FOR YOU
BrandNation has amassed a network of heavily vetted experts in all aspects of marketing and advertising. In doing this, we can take a dedicated, multi-faceted approach to you and all of your marketing needs. There is no need to hire several different firms for different marketing channels as we handle:
And of course, lead generation—where it all begins in this digital age. Without leads, no other part of your business has a function. The mistake that most businesses make is when they get a few leads, follow up with them once—and then abandon them. Why is this? They simply feel they don’t have the time it takes to “babysit” their leads.
Think of leads as the seeds in your marketing sales funnel “garden” if you will. If those seeds are not nurtured, watered, and cared for—they have no reason to grow. However, if you water them, fertilize the soil, and keep them nurtured—they sprout.
Leads are very much the same way. For example, if a customer fills out a contact form on your website, they need to be contacted within 24 hours—period. Why? Because statistics show that once they contact you, their chances of doing business with you drops dramatically if you don’t. We live in the digital age of instant gratification, so if you don’t follow up with your leads—they’ll become someone else’s leads.
We understand how hard it is to trust someone else to lead the charge in representing your business. Every large corporation started as a small business, whether 10 years ago or 120 years ago—everyone comes from a start-up. That means your business is very personal to you. It’s sacrificed family time, savings, free time, even health. When you put that much blood, sweat, and tears into something that represents your core values—you’re protective of it.
We completely relate to that as our founder, Hector Garcia has been through the same long journey as you. He started BrandNation in his infant daughters’ bedroom, pink walls, crib, and everything, with nothing but a vision. He had less than $800.00 to his name when we took a leap of faith on that vision. It has been far from easy—at times the stress was unbearable. In the end, his faith, passion, and vision are what propelled him on.
Fast forward to the present and BrandNation is shaking up things not just in Houston but in markets across the US. We have businesses leaving the national agencies that overlook them as just another number in favor of their large clients. They come to us and the first thing we ask them is “Why did you start your business—what’s your vision? Why do we ask that? Because we all have that in common—we all have a vision. Sometimes, we just lack the experience to see it to fruition.
That is why businesses immediately notice a difference with BrandNation. Because we pour our blood, sweat, and tears into your business as much as you do.
“Vision without action is just a dream, action without vision just passes the time, and vision with action can change the world.”
We don’t settle for anything less than the best service, we put PEOPLE FIRST. That’s why we have a team that does nothing but track leads for our clients. If your business doesn’t succeed—we don’t succeed. Therefore, rather than just forward you a pile of random leads like most agencies, our team combs through each call, each email, and each message. We qualify each lead we send to you, making sure it’s a lead that has the ability and desire to buy your product. Combined with our web development team and our social media efforts on your behalf—qualified leads drop into your lap.
We’d like to tell you it’s as simple as it sounds on paper—because in some ways it is. We are very transparent with our clients in disclosing to them what we do isn’t rocket science. But do you want to spend upwards of 60 hours a week studying traffic analysis, new search algorithms, and keyword performance? Probably not, because you want to spend those 60 man-hours a week focused on closing qualified leads and converting them into lifelong customers.
At BrandNation, that’s what we do. We build brands, we create leads, and we help shape the success of your business. We’re an admittedly prideful agency that puts people first and is highly competitive. That’s why we channel that into the work we do for our smallest client as much as our largest client. We love people, and we love being a part of successful businesses. At the end of the day, we pour ourselves into our client’s businesses—when they grow, it flows downward—we grow too.
That’s how we see local business—it’s a community and we take great pride in the community we have contributed to and benefit from.
Of course you do, in all our years in this business, we have never heard a business say they don’t need more leads. Let us partner with you and build something great and watch it grow. Contact us today to set up a consultation.
1210 W Clay St, Suite 26
Houston, TX 77019
713-999-4661
Anillo Perif. 3720, Jardines del Pedregal, Álvaro Obregón, 01900 Ciudad de México, CDMX
55 7450 0148
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