Doing Keyword Research
Between Google and Facebook, we are constantly trying to figure out new algorithms. Chances are high by the time you feel like you get a handle on it, they change it again! The good news is, though, there are always a few key concepts that stay the same. Regardless how often Google changes its algorithm, […]
3 Things No One Ever Told You About Internet Marketing
So often, many of our clients come to us out of frustration in trying to develop and cultivate their own SEO strategy and internet marketing campaign. In theory, SEO sounds like an amazing concept that many mistakenly assume anyone can do. In error, they think it works like this: Create a catchy domain that is […]
Stop Putting Your SEO Strategy On The Back Burner
If you have been putting your SEO strategy on the back burner— stop now and read on before it’s too late—because SEO is a key component of your marketing strategy and is not a one-time implementation. SEO is an ongoing, adaptive process that requires extensive attention to detail and the ability to adapt at a […]
Why Stronger SEO Means Better Conversion For Your Website
As a business owner, you probably get collateral in the mail all the time mentioning some type of SEO or lead generation service. Have you ever really been properly introduced though, to what SEO is and does for your business? As Houston’s top performer for local internet leads, we are always adamant about being transparent […]
Lead Management Automation: Making Marketing Easier
It makes no difference what industry you’re in, leads are the gold standard of all customer contacts. Leads are those contacts that are most likely to turn into customers—your business survives on them. The more leads you have in the sales funnel, the better your odds are for obtaining new business and retaining customers. However, keeping a […]
User Engagement : The Key To A Successful Website
In today’s digital arena, the new screen real estate that advertisers compete for in terms of user engagement isn’t TV dominated anymore. With the rise in popularity of an always-on, mobile device in todays society, website and social media marketing has simply skyrocketed into dominance shortly after its inception. If you’re a business—you have a […]
Your Lead Response Time Is Costing You Money
After working with a variety of businesses since 2012, we’ve found a very common problem that can determine whether a marketing campaign is successful or not. In 2019, businesses will spend nearly $130 billion dollars on digital advertising. The internet has provided an amazing opportunity to attract new customers. Yet, it has also helped create […]
Do You Know The Difference Between Brand, Branding, and Brand Identity?
Our tagline sums up what we do but not in its entirety. Yes, we are in the business of building brands but what exactly is a brand. When we say brand, what do we mean? You may have heard other people use that in marketing meetings or consultations and they may interchange it with branding and […]
Digital Marketing: Making The Case For Video
Advantage—that is the one thing every business is looking to gain with their digital marketing campaigns. They want the advantage over their competitors regarding capturing their target audience’s attention. However, with modern technology and an always-connected world, the pace of life is faster than ever. We are bombarded with information across all devices—phone, tablets, laptops, […]
Boosting Your Brand With Commercial Video Production From BrandNation
In the extremely competitive corporate world, finding a way to connect with your audience and relate to your brand is the cornerstone of a successful marketing campaign. One of the most effective, yet delicate tools you can use is with commercial video production. With video on pace to account for over 80% of all internet […]