Tips & Insights

Brand Nation Is Expanding To Mexico City
Expansion into Mexico City Brings New Advertising Options A lot has been going on here with BrandNation (formerly BrandNation) but not just here in our Houston headquarters. We’re excited to announce that due to the overwhelming demand for our services in Mexico, we have expanded our reach. We recently opened

DIY Marketing Won’t Cut It in 2026 — Here’s What Will
As a business owner, you wear a lot of hats. But marketing director shouldn’t be one of them. In 2026, the digital landscape is more complex, competitive, and fast-moving than ever before. What used to work—posting occasionally on Instagram, running a quick Facebook ad, or writing your own website copy—is

Jingle All the Way to Sales: 5 Ways Spotify Can Help Your Business Grow During the Holidays
The holidays are a prime time to connect with your audience and boost sales. But with so much competition for attention, how can you make your brand stand out? Spotify offers a unique and engaging platform to reach your target market during this festive season. Here are 5 ways Spotify

How to Choose the Right Houston Marketing Agency
Hiring a marketing agency in Houston can feel overwhelming. The options are endless, everyone promises results, and half the time, you’re not even sure what you’re paying for. But here’s the truth: the right agency can completely change the trajectory of your business. The wrong one? It’ll waste your time,

Speak to the Heart: 10 Best Words & Phrases for Marketing with Emotion
Want to create marketing campaigns that truly resonate with your audience? It’s time to tap into the power of emotion! Using the right words and phrases can trigger feelings, create connections, and inspire action. Here are 10 of the best words and phrases to use in your emotional marketing: 1.

Is Your Social Strategy Making Leads Or Making Noise?
Posting Every Day Doesn’t Mean You’re Winning In fact, posting just to check a box might be doing more harm than good. For business owners, it’s easy to fall into the trap of treating social media like a task list. But the truth is, content without intention doesn’t build connection—it

AI Is Changing SEO & Marketing: Don’t Ignore It
It’s no secret that artificial intelligence has completely shifted the way businesses market online. From how search engines deliver results to how content is created and consumed, AI is reshaping the rules—and business owners need to keep up. The days of just optimizing keywords and waiting to hit page one

Don’t Forget the Classics: 4 Reasons You Should Still Consider Legacy Media
In the age of digital advertising, it’s easy to overlook traditional media. But don’t dismiss the power of legacy media just yet! TV, radio, and print still have a valuable place in your marketing mix. Here are 4 reasons why: 1. Broad Reach for Brand Awareness Legacy media like TV,

5 Reasons Why Back-to-School Promotions Might Be Overrated (and What to Do Instead)
While the back-to-school season presents a significant opportunity for many businesses, it’s not a magic bullet. Before you pour all your marketing efforts into back-to-school promotions, consider these 5 reasons why this strategy might be overrated: 1. Oversaturated Market Every business, from big box stores to mom-and-pop shops, jumps on