Web design

An effective online presence can transform your business from a virtually unknown firm into a formidable brand within your industry. It can foster robust lead generation and boost conversion rates as well as provide an online marketplace for your audience.

Is Your Outdated Site Slowing You Down?

Technology waits for no one, and our web development division constantly stays on the cutting edge of coding languages, new standards, plugins, and other features that make our websites such a powerful tool for results in lead generation and brand management.

Your website may have been amazing six years ago—but time is not kind to websites that aren’t updated with the latest technology and standards. Your website should be refreshed at least once every two years.

When you refresh your website to current styles and standards as part of your marketing strategy, you are letting your audience know that you keep up with the times. You let them know you are still relevant. We’re not talking about reinventing the wheel, just the way you use it. Doing this the smart way will separate you from the mundane crowd of outdated websites.

When you interweave your website development with your social media management campaigns—you create an ecosphere in which all of your marketing strategy tools tie in together for market sustainability. Social media management, lead generation, commercial video production, and branding all have a symbiotic tie to your website.

Build your online presence

At BrandNation, we take a very organized and calculated approach to your website development. Nothing is left to chance and we don’t just launch your site to have something there. We take the time to do it right, the first time—every time. To do that we follow a basic web development flowchart:

discovery & strategy

Every BrandNation website design begins with a leader from each team—account management, branding & identity, lead generation, graphic design, commercial video production, and content management.

We interview you to get an idea of your business, the vision, what you want out of your website and what realistic expectations and timelines are. At the end of this meeting, you will know your target audience, how our web strategy ties into your marketing strategy as well as impacts lead generation.

User Experience & Information Architecture

Once we have determined some basic targeting and analysis of your website development, we begin outlining and developing the overall layout of the user experience and the technical functions and capabilities of the site design.

Features such as E-commerce are implemented if applicable. This is very much a design layout phase using wireframe layout— the blueprint essentially.

Creative Mockups & Feedback

This is where our expert team of designers gets to work. We apply color palettes and designs to the wireframes and storyboard of your website. Font and color schemes are decided upon and we present them to you for approval or revisions.

Responsive Coding & Cross-Platform Development

Our websites are designed to be very responsive and compatible across all platforms (desktop, tablet, mobile) All of our frontend coding strictly adheres to the latest HTML standards. A custom content management system is implemented to make updates in real-time easy and responsive.

Quality Checks & Beta Testing

We never launch a client’s website without thorough testing of all the components and functions. Lead generation components are tested to ensure leads are captured and distributed properly. Social media management components are checked to ensure they link to your social media platforms.

Video from our commercial video production team is tested to ensure playability across all platforms. Logo placement and animation (if applicable) is tested to make sure it properly represents your branding and identity. The final step is implementing tough encryption and security certificates and ensuring the site functions properly for SEO performance and indexing.

Launch, Live Testing & Optimization

Often the most exciting part for our clients in the development process—this is where we see it all come together in the real world, live. We perform even more testing and monitor site behavior, conduct in-depth analysis to sustain proper conversion rates, time spent on site, and repeat traffic. In other words, we build your website to have continued growth, we are never satisfied as it can always improve.

How Your Website Impacts Your Business

When you invest in a website from BrandNation you are putting your money and reputation on the line—and we take that show of faith very seriously. We leave no detail behind when creating your digital portal to the global marketplace. The end result is a website that is a visual and cognitive expression of the vision your company has. It is responsive, user-friendly, makes an outstanding first impression, and draws your visitors in with engaging content and design. When designed and configured by our team of specialists it will impact every area of your marketing strategy:

Lead Generation

Social Media Integration

Branding & Identity

Commercial Video Production

Welcome to the BrandNation family

We’d love to bring you into the BrandNation family and let us showcase your company to the world. Part of any reliable marketing strategy in the 21st century has to be a digital presence on the internet. We have assembled a team of talented individuals that work tirelessly to give you the competitive edge on the internet that you need. Contact one of our business development consultants today to work with us!