Google’s Search Quality Raters Handbook – A Clue To Good SEO
Google has never released a full version of its “Search Quality Raters Handbook” until now. Search quality raters are outsourced employees who evaluate the quality of search results. The handbook provides the criteria by which they are to judge. While it’s wishful thinking to believe that the handbook divulges all the secrets of Google’s search […]
How Do I Get More Leads For My Local Business
We work with a lot of local businesses as well as national companies across various industries. No matter the industry, one of the top questions asked by business owners is, “How Do I Get More Leads?” If you read our FAQ articles, then you know we’ve pounded this one truth into the minds of our […]
Dental Marketing Tips: Boosting Conversion
Let’s get right to the fact that many dental practice owners don’t want to come to terms with. Dental marketing is not only a critical system—it’s the most important system in your practice operations. We understand that many dentists tend to view marketing as some complex, magic formula of creative writing and imagery. However, […]
Is Website Marketing Necessary For Marketing?
YES. The answer is yes. Of course, if my answer was only one word, then I wouldn’t be offering very effective content, would I? It doesn’t matter what you know about SEO, PPC, or if you’re an AdWords Expert, etc., if your website doesn’t have content, none of that matters nearly as much. Now, don’t […]
Local Ranking Factors
If you’re a small business looking for more local traffic, you may be scouring the web for ways to increase your SEO or Search Engine Optimization. The only problem may be that what you find may be OK for national SEO, but local SEO is a different story. You may notice you’re getting more hits […]
Avoid The Bounce
If you’re just getting into understanding you website and what your analytics mean, something that may plague you is the ever in-your-face “bounce rate.” I mean there it is on your main Google Analytic Page. So it must be important, right? Absolutely! So lets take a look! What is it? Bounce Rate is the percentage […]
Five Ways To Generate Leads Online In 2014
Having a great looking website or high Google rankings won’t mean much if you’re not generating leads. In fact you could easily spend a lot of time and money trying to get online leads with little to no success. Online technology is constantly changing and to help you out here are FIVE fool-proof ways to Generate […]
Reasons 2014 Is Your Business Breakout Year
A New Year always means a new opportunity. Check out these reasons why 2014 is your year for business breakthrough. 1) It’s not 2008 Who can forget the 2007-2008 Financial Crisis? Economists say it was the worst economic downfall since The Great Depression. Sparked by a housing crisis and greed on Wall Street it also […]
Online Stats That Can Help You Improve Your Business
Knowing the state of online marketing is important in helping you keep your methodology updated. As part of our SEO services, we like to look at marketing statistics, and we have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and […]
Google Officially Announces New “Hummingbird” Algorithm
Google recently held a press event for their 15th anniversary, where they announced their latest development (and birthday present for users): Hummingbird, a new algorithm that they say will return better results. Google Hummingbird is a search algorithm that focuses on returning better results by looking at a combination of factors. Its purpose is to […]