We’re sure you’re wondering “What the heck is BrandNation?! Where did BrandNation go?” Well, we’re going UP!
We’ve rebranded to BrandNation. BrandNation has grown into a diverse company that does more than just websites and digital marketing. We represent your brand.
With this evolution, we felt that our name no longer communicated exactly what we do. Everything from your name to your logo should emphasize with ease what it is that you do.
It’s All About The Branding
We now focus on marketing, websites, lead generation, and most importantly, brand management. Ultimately, it is the foundation for all our efforts and is critical to the success of those efforts.
Good brands encompass more than just a logo, social media posts, or a tagline. They include every interaction a customer has with a company.
Many new or growing businesses fail because they don’t create a strong and consistent brand. This is the most common mistake that can lead to failure.
Why Is A Strong Brand Identity So Important?
People often confuse corporate identity and branding. While the two do work together for a common goal, they are quite different.
Corporate identity is who and what you are as an organization. This includes elements such as corporate design, mission statement, your culture, and corporate values. Only you can define your corporate identity.
Creating a brand identity involves using words, images, slogans, and logo colors to show customers who you are.
Your brand is how they view your organization. You can influence their perception, but ultimately—the audience decides. So, your brand must be on point because good branding:
- Helps businesses stand out from the competition. A good brand can bring in new customers, create loyalty and emotional connections with current customers, and boost sales.
- Creates a sense of trust and credibility. When customers trust a brand, they are more likely to do business with that brand. A reputable brand can help businesses build trust with customers by communicating their values, mission, and vision.
- Helps businesses to charge premium prices. Customers are often willing to pay more for products and services from brands that they trust and admire.
- Enables businesses to attract and retain top talent. Employees are more likely to want to work for companies with strong brands. A strong brand can help businesses attract and retain top talent, which can lead to a more competitive and successful business.
Rebranding Is Never An Easy Decision
The decision to rebrand BrandNation was years in the making and wasn’t easy. We were growing by leaps and bounds. Our success and values made us one of Houston’s Top 100 fastest-growing companies.
We’ve built a strong reputation and loyal following over the years, making us a well-respected name in the world of digital marketing. However, with the ever-evolving nature of what we do and who we are, our brand needed to evolve too.
So, WELCOME TO BRANDNATION.
We wanted to better align our name and image with our mission and vision as a company. While BrandNation focused mainly on marketing for established brands within set guidelines, we wanted our new name to reflect our broader goal.
TO DEVELOP AND CULTIVATE BRANDS THAT BUILD A LEGACY.
What’s In A Name?
With BrandNation, we want to continue the legacy of transparency and a people-first mission that BrandNation created. Our goal is to educate our clients about what we do, better business strategies, and how to manage their brand personality.
We’ve always been open since day one with how we operate. It is not complex—it is time-consuming. It also requires a passion for great brands and for the companies we choose to take on as clients.
Your business isn’t in branding and digital marketing and the like—it’s in the sector that you have a passion for.
If your passion is industrial pumps and supply—you want to spend your efforts becoming the best pump supply company in your market. You don’t have the manpower or the time to worry about market strategies, conversions, brand reception, and things like that.
FOCUS ON WHAT YOU DO BEST. LET US HANDLE THE REST.
What Does BrandNation Mean?
We have a good reputation and many loyal followers, making us well-respected in the digital marketing world. BrandNation focuses on helping businesses create a strong and familiar brand asset.
This brand should connect with their target market. The word “brand” in BrandNation represents this focus. We believe that building a successful brand image is crucial for standing out in today’s highly competitive market.
The addition of “Nation” to our new name represents unity and community. It symbolizes how we bring together different brands from various industries under one umbrella – BrandNation. Our goal is to create a sense of belonging among our clients and help them become part of “The Nation.”
Our new name is significant to who we are because it:
Reflects Our Evolution
As BrandNation, we started as a website design company and gradually into a one-stop marketing agency. Since then, however—it has evolved further, into a full-fledged branding agency that incorporates all these efforts into one goal— BUILD LEGACY BRANDS.
Stronger Identity
BrandNation has a stronger connection to the values we place on people and how we view clients as family more than anything. Honestly, BrandNation better explains what we do in the name itself.
Defines Our Ambitions
Our aspirations now go well beyond the city limits of Houston where we first began. Our ambitions are international. BrandNation goes beyond geographical borders. What makes us a nation is a network of passionate creatives all over the world with the same values and long-term mission.
Come Grow With Us
We’re excited for the big things that are coming soon for this next phase of our agency that has humble roots. We can’t begin to thank enough our clients current and past who have helped bring us this far.
If you want to take your brand to the next level and experience the growth you’ve been wanting, contact us today and join the BrandNation family.
