4 Tips For Operating Your Business’ Social Media Accounts

Whether you like it or not, as a business owner, you must use social media in order to grow your brand and your customer base. You absolutely need to know how to effectively use social media in order to take your business to new heights. Here at BrandNation, our experienced and friendly professionals are ready to assist you with all aspects of your digital marketing efforts, including your business’ social media presence. We have a few quick pointers to help you begin to use your business’ accounts more efficiently and effectively.

1. You Must Have a Social Media Presence

This may seem very obvious, but there are plenty of businesses today that do not have any presence on social media whatsoever. There really isn’t any excuse for your business not to be on various social media platforms such as Facebook, Twitter, Instagram and Google +. So, if you don’t already have an active social media presence for your business, go ahead and create a Facebook, Twitter, Instagram and Google + account for your business. There are many other social networks out there, but start with these basic networks. Once you’ve established your social media presence you are well on your way to taking your business to the next level.

2. Use Quality Pictures and Videos

There is nothing more boring than a business that never posts pictures or videos on their various social media platforms. Think about it, how often would you stop to read a simple post containing only text compared to a post that has a picture or video attached to it? Maybe it’s a picture of the roofing project your remodeling company just completed. Or maybe it’s a quick video of food being prepared in the kitchen of your restaurant. It doesn’t have to be anything extremely creative but the quality of the picture/video must be acceptable. Don’t post a blurry or grainy picture or a shaky and muffled video.

3. The Shorter the Sweeter

Earlier we talked about not making any posts that only contain text. While you don’t want to make that mistake, your posts should still contain text along with the picture or video. Now, just because your post contains text does not mean that you should be typing an entire paragraph for each post. In fact, most people’s attention spans will only allow them to read a sentence or two at the most before they begin to think about what they have planned for the weekend. It’s very simple… DO NOT WRITE MORE THAN A COUPLE OF SENTENCES. Have we gotten our point across? Short and clever posts are more appealing and interesting than lengthy and bland posts 100% of the time.

4. Don’t go Viral for the Wrong Reason

You obviously want your social media posts to go viral. There is no better advertising and marketing for your business than when thousands of people see, like or share you business’ social media post. However, there is nothing worse than your post going viral for the wrong reason. Time and time again businesses make the mistake of crossing the line when it comes to their social media posts. We really shouldn’t even have to go into further detail regarding what constitutes crossing the line. Let’s put it this way, if there is even the slightest part of you that is hesitant about making a post, don’t do it. You undoubtedly dream of great business success, but there is no surer way to make sure those dreams never come true than if your social media post goes viral for the wrong reason.

As a business owner it can be very difficult to find time to create an engaging and effective social media presence. However, by partnering with us at BrandNation, you can rest assured that your business’ social media presence is in good hands and will be used to take your business to the next level. Contact us today to learn more about how we can help you with your digital marketing efforts.